EXCLUSIVE: National Geographic’s climate-change documentary Before The Flood, produced by and starring Leonardo DiCaprio, has reached more than 30 million viewers worldwide who watched at least a portion of the program across linear, digital, streaming and social platforms. That is the largest sampling for a documentary in the world since 2000, and the largest ever for a National Geographic Film, according to the company. Before The Flood also has had the highest average of minutes viewed for a NatGeo film. The docu benefited from being the most broadly distributed program the network has ever released.
Directed by Fisher Stevens for producers Brett Ratner and James Packer and executive producer Martin Scorsese, the film had multi-platform support through a rollout that began with a limited theatrical release in New York, Los Angeles and London, followed by global television debut Sunday on Nat Geo channels in 171 countries and 45 languages. It also has been made available through November 6 for free on digital and streaming platforms — Natgeotv.com, VOD/Video On Demand (through MVPD set-top boxes), MVPD Sites and Apps, Nat Geo TV Apps (iPhone, iPad and Apple TV, Roku, Android phones, Xbox One and 360, Samsung Connected TVs), iTunes, Hulu, YouTube, Facebook, Twitter, Amazon, Sony PlayStation and GooglePlay — as part of the network’s continued commitment to covering climate change, said Courteney Monroe, CEO, National Geographic Global Networks.
“With our unparalleled reach and history-making distribution of Before The Flood we have already accomplished 100% of what we set out to do – to get this important and exceptional film in front of the widest audience possible, delivering it to viewers in every which way they consume media,” Monroe said in a comments prepared by the company. “I am beyond proud that we have been able to bring the issue of climate change to the forefront of the global conversation – especially in the US ahead of the elections – and hopefully inspire viewers to take action in their own way.”
Before The Flood‘s unique viewers across all platforms include 16 million viewers on National Geographic Channel in the U.S., Europe, Africa, Asia and Latin America (U.S.: 6M; Asia: 2M; Europe: 6M; LATAM: 2M) as well as 7.2 million-plus views on YouTube. The average viewership for the docu has been more modest — in its linear debut at 9 PM Sunday, Before the Flood drew 844,000 total viewers across National Geographic Channel and NatGeo Wild. For the night, the docu drew an average of 1.2 million in two airings each on the two channels.
Additionally, some 50,000 college students have viewed the film at screenings nationwide and more than 1,500 requests have been fulfilled from colleges, religious institutions and other organizations for private screening events. The film has trended on YouTube, Twitter and Facebook since its release Sunday, and continues to garner passionate conversations socially across many platforms.
The feature documentary was also an official selection at the Toronto Film Festival, London Film Festival and Hamptons International Film Festival. It has been screened at nearly 200 colleges and universities nationwide and has either screened or will screen at close to 1,000 churches and religious institutions via Interfaith Power and Light. National Geographic partnered with Rock the Vote and theSkimm to assist viewers in registering to vote.
The film presents accounts of the dramatic changes occurring now around the world due to climate change as well as the actions we as individuals and as a society need to take to prevent catastrophic disruption of life on our planet. DiCaprio interviews individuals from every facet of society in both developing and developed nations who provide unique, impassioned and pragmatic views on what must be done today and in the future to transition our economic and political systems into environmentally friendly institutions. Interviews in the film include President Barack Obama, former President Bill Clinton, Secretary of State John Kerry, UN Secretary-General Ban Ki-Moon and Pope Francis as well as top NASA researchers, forest conservationists, scientists, community leaders and climate-change activists.